Overview
Softcover in Good Condition. Ex-Library
The authors' 'Switch Curriculum' has been revered as absolutely amazing and one of the best by such companies as Underwriters Laboratories, Computer Associates, and Pepsi. Their 'Switch Technique' workshops are extremely popular. The authors' clients include Abbott Labs, United Airlines, and Motorola (which credits the method taught in this book with a 17 percent increase in its customer retention rate).