FIRST EDITION. Softcover in Good Condition. Ex library copy, will have the markings and stickers associated from the library.
Burt's Bees . . . Crocs . . . MySpace . . .
Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, “Why can’t I do that?” Well, anyone can—the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:
Refine their idea to attract a target audience
Research the competition
Find the right manufacturer
Create appropriate brand messaging
Build buzz online and beyond
Work trade shows and conventions Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
