{"product_id":"your-attention-please-how-to-appeal-to-todays-distracted-disinterested-disengaged-disenchanted-and-busy-consumer-paul-b-brown-alison-davis","title":"Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer Paul B. Brown, Alison Davis","description":"\u003cspan class=\"Formatted\" data-mce-fragment=\"1\"\u003eMaybe you're in sales...or marketing...or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace.\u003cbr data-mce-fragment=\"1\"\u003eYes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem?\u003cbr data-mce-fragment=\"1\"\u003eThe audience you're writing for is going, going, gone ... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24\/7 news proliferation.\u003cbr data-mce-fragment=\"1\"\u003eYour Attention, Please . is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mind share and market share.\u003c\/span\u003e","brand":"Ex Libris Used Books","offers":[{"title":"Default Title","offer_id":44035784212707,"sku":"EXL1197","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/5675\/7951\/files\/784231.jpg?v=1696872619","url":"https:\/\/www.exlibrismichigan.com\/products\/your-attention-please-how-to-appeal-to-todays-distracted-disinterested-disengaged-disenchanted-and-busy-consumer-paul-b-brown-alison-davis","provider":"Ex Libris Used Books","version":"1.0","type":"link"}