{"product_id":"why-we-buy-the-science-of-shopping-by-paco-underhill-1999-hcdj-very-good","title":"Why We Buy: The Science Of Shopping by Paco Underhill (1999) HCDJ VERY GOOD","description":"\u003cp\u003eHardcover with DJ in Very Good condition.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Why We Buy\" reports on evolving shopping culture. It's a book about us, from moms \u0026amp; dads to seniors \u0026amp; kids, what we do \u0026amp; don't do in restaurants, showrooms \u0026amp; stores. It's about the struggle among merchants, marketers \u0026amp; increasingly knowledgeable customers for control. With insight, anecdote \u0026amp; data, retail anthropologist Underhill leads a journey into shopping heaven \u0026amp; hell. For those in retailing \u0026amp; marketing, \"Why We Buy\" is a remarkably fresh guide, offering concrete \u0026amp; usable advice on how to adapt to changing customers. For the public, it's a charming, sometimes disconcerting mirror of who we really are.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUnderhill \u0026amp; his Envirosell company, are credited as being the founders of the science of shopping. For decades, he's been leading blue-chip clients into retail trenches. Like a modern-day Margaret Mead observing the local mail, his firm records \u0026amp; measures what goes on in stores as we wander or rush about, find what we want \u0026amp; sometimes do the unexpected. From base camps in NYC, Milan \u0026amp; Sydney, he \u0026amp; his colleagues follow in person \u0026amp; on videotape between 50-70,000 shoppers a year thru their retail experiences in stores, banks \u0026amp; public offices. (They record some 20,000 hours of what he reports to be generally some of the most dull videotape imaginable.) He explains how consumer \u0026amp; retail marketing has gone from being a war to being a bar fight, an environment in which Coke iscompeting not only with Pepsi, but with every product on promotional display.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe marketing tools of retail \u0026amp; package-goods industries no longer work as well as they used to. The gender models that have driven stores \u0026amp; designers have become obsolete. There's a reason why the Jeep Cherokee comes with a driver's side makeup mirror. \"Why We Buy\" looks at men trying to buy gifts in lingerie stores \u0026amp; women seeking attention, service \u0026amp; respect in car dealerships \u0026amp; technology stores. It reveals men as more promiscuous buyers \u0026amp; softer touches for klds, as well as how a woman will stay longer in a store if she's with a woman friend.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\"Why We Buy\" explains why we do what we do, notice what we notice, ignore what we ignore \u0026amp; buy what we buy. It tells why women won't linger in narrow aisles, why the Internet cannot replace shopping mails, how hardware stores are learning to adapt to women \u0026amp; how men are beginning to shop like women, how working women have altered the way supermarkets are laid out \u0026amp; why the person in charge at a branch bank sits farthest from the front door. \"Why We Buy\" amuses \u0026amp; instructs. It will change forever the way you look at stores \u0026amp; at yourself.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ex Libris Used Books","offers":[{"title":"Default Title","offer_id":48842827563235,"sku":"EXL002542","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/5675\/7951\/files\/s-l500-2026-04-20T101710.889.webp?v=1776694640","url":"https:\/\/www.exlibrismichigan.com\/products\/why-we-buy-the-science-of-shopping-by-paco-underhill-1999-hcdj-very-good","provider":"Ex Libris Used Books","version":"1.0","type":"link"}