{"product_id":"the-zeroes-my-misadventures-in-the-decade-wall-street-went-insane-by-randall-lane-2010","title":"The Zeroes: My Misadventures in the Decade Wall Street Went Insane by Randall Lane (2010)","description":"\u003cp\u003eHardcover with DJ in Very Good (VG) condition. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eLiar's Poker\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e was to the 1980s, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Zeroes\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e is to the first decade of the new century: an insider's memoir of a gilded era when Wall Street went insane-and took the rest of us down with it.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRandall Lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eTrader Monthly\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e was an instant hit around the world. Wall Streeters loved the spotlight, and advertisers like Gulfstream, Maybach, and Bulgari loved the marketing opportunity.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTo accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top-shelf vodka. Nothing was too expensive or too outrageous. Private jets in Napa Valley. Casino nights in London. And $1,000-a- seat boxing matches in New York, where traders from Goldman Sachs and Bear Stearns pounded each other in front of tuxedoed throngs.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBefore long, Wall Street's rich and powerful trusted Lane as a fellow insider- the guy who could turn an anonymous trader into a cover model and media darling. And the rest of the world sought him out as a way to tap into Wall Street's riches. As he emptied his bank account to help keep his little company afloat, he became a nexus for the absurd. Traders who turned 9\/11 and Hurricane Katrina into multimillion-dollar windfalls. John McCain closing out the craps tables during an all-night gambling binge. Pop artist Peter Max hustling hundreds of thousands of dollars by selling traders paint-by-numbers portraits. Al Gore, John Travolta, Moby. Corrupt Caribbean rulers, the mobsters from \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eGoodfellas\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, the pope. And a retired baseball star turned market guru named Lenny Dykstra, whose rise and fall was a great metaphor for the decade. All played roles in Lane's increasingly surreal world.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen the crash of 2008 hit, Lane's company and life savings were destroyed along with the high-flying traders and dealmakers his magazines exalted. But Lane walked away with something more lasting: an incredible true story, told by a skilled writer and reporter who sat squarely in the middle of one of the critical periods in modern financial and cultural history. People will turn to \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Zeroes\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e for many years to come, to find out what the era was \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ereally\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e like.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Ex Libris Used Books","offers":[{"title":"Default Title","offer_id":43650186215651,"sku":"EXL809-498","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/5675\/7951\/products\/7906503.jpg?v=1673539112","url":"https:\/\/www.exlibrismichigan.com\/products\/the-zeroes-my-misadventures-in-the-decade-wall-street-went-insane-by-randall-lane-2010","provider":"Ex Libris Used Books","version":"1.0","type":"link"}