{"product_id":"the-marketing-plan-william-m-luther","title":"The Marketing Plan William M. Luther","description":"\u003cp\u003eSoftcover in Good Condition\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Formatted\"\u003e\"No, last year's marketing plan can't be recycled just one more time! For most companies, it's time to completely overhaul their plans, throw out old assumptions, and factor in the new realities of a rapidly changing marketplace.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePacked with recent case history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of The Marketing Plan outlines a comprehensive, systematic approach that guarantees results. This essential guide leads readers through every key stage, including:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e* Analyzing a company's market, competition, business, and customers\u003cbr\u003e\u003cbr\u003e* Selecting profitable markets\u003cbr\u003e\u003cbr\u003e* Isolating critical business strengths\u003cbr\u003e\u003cbr\u003e* Developing a brand personality\u003cbr\u003e\u003cbr\u003e* Creating a marketing plan\u003cbr\u003e\u003cbr\u003e* Acting on the strategies\u003cbr\u003e\u003cbr\u003e* Gathering feedback using measurable objectives and market research.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAt the heart of the book is hard-hitting information on how to use a full array of effective marketing tools, including \"\"what if\"\" sales models, pricing strategy, advertising, direct mail, telemarketing, trade shows, merchandising, coupons, premiums, sweepstakes, shoppertainment, public relations, the Internet, sales management, and customer service. Properly used, these are tools that every company can use to dramatically increase sales and boost profits.\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Ex Libris Used Books","offers":[{"title":"Default Title","offer_id":43805047554275,"sku":"EXL1017","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/5675\/7951\/products\/964607.jpg?v=1681494424","url":"https:\/\/www.exlibrismichigan.com\/products\/the-marketing-plan-william-m-luther","provider":"Ex Libris Used Books","version":"1.0","type":"link"}