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t's a fact: People won't use your Web site if they can't find their way around it.
Companies everywhere are staking their fortunes and their futures on their Web sites. People with little or no experience are responsible for these big-budget projects, and usability is suddenly a hot-button, bottom-line issue. Don't Make Me Think! is for the people in the trenches-the designers, the programmers, the webmasters, the project managerzs, the marketing people, and the folks who sign the checks. Krug's clearly explained, easily absorbed principles will help you arrive at both the rights questions to ask the experts you hire, and practical answers so you can make difficult technical, aesthetic, and structural decisions.